LOVIOUS
BRAND IDENTITY BRAND IDENTITY
Brand Strategy
Interface Branding
Package Design
Video Design
Client
LOVIOUS CORPORATION
2022
The Lovious Brand Identity project, undertaken by Berisol Studio, is a captivating journey into the world of cosmetics and skincare. As a multinational company headquartered in the heart of Paris, Lovious is a brand that resonates with individuals worldwide. The project's aim was to craft a brand identity that not only mirrors Lovious's commitment to excellence in products and services but also encapsulates its deep-rooted values of diversity, environmental responsibility, and creative innovation.
Through meticulous research, strategic planning, and thoughtful design, Berisol Studio brought to life a brand identity that seamlessly weaves together Lovious's archetype of Jester, Everyman, and Caregiver, creating a compelling narrative that invites customers to indulge in self-care while contributing to a better world.
The Story
The Lovious Brand Identity project unfolds against the backdrop of a dynamic and ever-evolving beauty industry. With branches spanning across the globe, Lovious faced the exciting challenge of maintaining a unified identity while catering to diverse cultures and preferences. Berisol Studio embarked on a journey of discovery, delving into the essence of Lovious's brand archetype. The archetype of Jester, Everyman, and Caregiver emerged as a perfect fit, capturing the spirit of playfulness, relatability, and empathy that Lovious wished to convey.
Approach
Berisol Studio's approach to the Lovious Brand Identity project was marked by a blend of meticulous research, strategic planning, and creative innovation.
The brand's visual identity came to life through a harmonious interplay of colors, typography, and imagery. Bright and inviting colors captured the Jester's playfulness, while clean and accessible typography resonated with the Everyman archetype. Imagery focused on both the human connection and the natural world, reflecting the Caregiver's ethos of responsibility.
In conclusion, the Lovious Brand Identity project by Berisol Studio stands as a testament to the power of archetypal alignment and strategic branding. Through deep research, thoughtful storytelling, and artistic design, Lovious now boasts an identity that is not only visually captivating but also emotionally resonant.
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