Crafting Brands, Building Trust
Amana is NavigatePartnerGrowth
Unlocking Potential: Explore Amana's Brand Transformation by Berisol
Empowering Amana: Strategic Branding that Drives Results
Amana Financial Solutions, a leading financial services provider, sought Berisol Studio's expertise to craft a brand that reflects their vision for the future. Through a collaborative effort, we developed a brand identity that embodies Amana's commitment to innovation, strategic thinking, and building trust with their clients. This impactful brand will empower Amana to achieve their ambitious goals and stand out in the competitive financial landscape.
The process
The Amana Finance Solutions Brand Journey
01 / Unearthing the Brand Essence
This step involved in-depth discussions and research to understand Amana's mission, vision, values, and target audience. Berisol Studio would have examined Amana's competitive landscape to identify opportunities for differentiation.
02 / Crafting the Brand Narrative
Taking the insights from step one, Berisol Studio would have developed a clear and concise brand story that communicates Amana's unique value proposition and resonates with their target audience. This would likely involve crafting messaging that highlights Amana's strengths and sets them apart from competitors.
03 / Visualizing the Brand Identity
Informed by the brand narrative, Berisol Studio would use design elements to bring Amana's brand identity to life. This could involve creating a logo that is memorable, professional, and reflects Amana's core values. The color palette, typography, and imagery used in Amana's branding would all be carefully chosen to evoke the desired emotions and associations with the brand.
04 / Building the Brand Experience
This step would focus on implementing the brand identity across all customer touchpoints. This could involve designing Amana's website, marketing materials, social media presence, and even in-person experiences to ensure consistent brand messaging and a positive brand experience.
Sign
Sign Structure
Transformation of Trust To a uniefied Identity
The Amana Finance Solutions logo is a minimalist composition that effectively communicates the brand's identity. The combination of Arabic script and geometric form creates a contemporary yet rooted aesthetic.
The abstract, triangular shape is the foundational element, symbolizing stability, growth, and forward momentum. Its clean lines and sharp angles convey a sense of professionalism and efficiency, reflecting the core values of Amana Finance Solutions. The triangle's orientation suggests dynamism and progress, aligning with the brand's continuous development and expansion aspirations.
The Amana logo effectively balances heritage and modernity through its typography. The Arabic script is contemporary yet respectful of tradition, harmoniously integrated with the geometric structure. Complementing this, the English typography is clean and professional, with a mix of lowercase approachability and uppercase authority. Together, they create a cohesive and memorable brand identity.
Amana Finance Solutions' colour palette is a strategic choice, reflecting the brand’s archetypes. Teal, combining blue's reliability and green's growth, positions Amana as a stable, forward-thinking partner. White reinforces clarity and trust. Together, these colours create a focused, professional image aligned with Amana's values.
IDENTITY
